At a time the industry is slashing headcount, citing the downturn, direct-to-home (DTH) television service providers are adding employees.
At a time when key economic indicators are pointing to a slowdown, market leaders in three sectors have been raising prices to maintain margins.
With three more direct-to-home operators set to enter the market by the year-end, subscribers can expect services at even cheaper rates.
Videocon plans a foray into the direct to home business. The company has applied for the DTH licence and is expected to start services by next year, government sources said.
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'We should become an all-encompassing entertainment and information destination," says chairman Subhash Chandra, who monitors the group on a monthly basis, leaving the day-to-day operations to the chief executive officers.
Tata Sky, the DTH venture of Tata group and Rupert Murdoch's Star group, on Monday went on air with the initial cost to users pegged at Rs 4,000 toward satellite dish and other hardware.
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RComm will test launch its direct to home services Big TV this week, which would include some niche channels that are currently not available in India.
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DTH in cars will work with the help of a special auto-tracking antenna that will be mounted on the roof of the car.
Its overall picture quality is nowhere close to what Samsung, Sony or even Lloyd 4K TVs offer, says Veer Arjun Singh.
Behind the ongoing legal tussle between direct-to-home company Tata Sky and Sun TV lies the growth potential of DTH
With the Telecom Regulatory Authority of India making sure that the Delhi high court's order on conditional access system in cable TV is adhered to
In response to the consultation paper issued by the Telecom Regulatory Authority of India on Friday, direct-to-home operators said the proposed interoperability of set-top boxes faced serious limitations.
With the Telecom Regulatory Authority of India (Trai) directive for operators offering digital television services to allow consumers to select and pay subscription for channels they choose to watch, instead of offering only bundled packages, direct-to-home (DTH) service companies have begun rolling out the services.
Broadcast tribunal TDSAT on Wednesday dismissed petitions of two Zee group firms Dish TV and WWIL seeking signals to operationalise HITS platform, while coming down heavily on the government for not bringing proper guidelines for its implementation.
The competition in the DTH space is set to increase further with players now looking at residential societies and apartments to add subscribers in volumes by offering Multi Dwelling Units (MDUs) that will benefit both parties.
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As competition hots up in the direct-to-home (DTH) space, operators, including Dish TV and Sun Direct, are now turning to foreign language channels to build their content bouquet in a bid to take themselves ahead of other players.
This means the consumers will have to pay an additional monthly subscription to get these HD channels. Currently, the popular DTH bouquets (80-120 channels) are available at Rs 150-300 a month across most DTH platforms.
The broadcaster had already signed up with cable operators, including Incable and Siticable and DTH service providers Tata Sky and Dish TV.
At least 45 more transponders needed to accommodate the spate of new channels, say experts.
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This means once a DTH consumer buys a set-top box, he will be able to access the service of any service provider with technical changes in the box. The ministry of information and broadcasting has asked the Bureau of Indian Standards to draft norms for advanced DTH set-top box technology, including related to interoperability of the boxes.
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Apart from the embarrassment, these "crazy blogs" - as companies term them - force India Inc to spend crores of rupees to repair the damage.
Tata Sky wants to net the value-conscious consumer willing to pay for it. Will it get enough volumes?
DishTV too has joined the race and claims to reach 260 million homes by 2015, from 10 million user base at present, on the back of its value-added services and cheaper subscriber base with better quality services.
In the battle between the conditional access system and the direct-to-home services, the latter seems to be edging ahead.
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